Weather-based advertising is a strategic approach that customizes ad content to match specific weather conditions. With VizanSign's weather-based digital signage, retailers can instantly adjust their advertisements, whether in-store or across outdoor networks. The software allows for highly targeted ads that change based on the weather. For example, if the temperature reaches 30°C, the screen can automatically switch to promoting cold beverages and snacks available in the store.
Weather-based digital signage is versatile and can be applied in various sectors, including: